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id="editor" href="/EditorArticle/40/" style="text-decoration: underline; color: blue;">电脑?/a></li> <li>作者: 锌刻?/li> </ul> </div> <div class="sub4summary"> 【电脑报在线】在刚刚挥手告别?019q_资本市场呈现几家Ƣ喜几家忧的状况Q但有一条赛道已l被资本悄然遗忘…? </div> <div class="sub4text"> <section powered-by="xiumi.us" style="margin: 5px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; justify-content: flex-start; word-wrap: break-word !important;"><section style="margin: 0px; padding: 0px 10px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; text-align: justify; line-height: 2;"><p style="text-align: center; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><img src="http://www.3991029.live/pic/CX/2020/1/4/1.jpg" alt="" /><br /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">在刚刚挥手告别的2019q_资本市场呈现几家Ƣ喜几家忧的状况Q但有一条赛道已l被资本悄然遗忘…?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">曾搭上“悦q”发展快车的鲜花电商赛道Q有q高光时刅R但在过L整一q当中,整个赛道上百家创业公司却只发生了一W?500万的融资?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">一Ҏ资本目光的{U,一Ҏ自n模式的问题暴Ԍ门客生活“爆雷”,花加、花Ҏ间等Lq_q受用户质疑。内忧之下,外患又至Q京东、拼多多{实力强劲的新进竞争Ҏ虎视眈眈?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">有h直呼Q鲜q商风口已q,行业泡沫之下恐怕难有未来…?/p></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 10px 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; word-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; vertical-align: top;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0.5em; height: 0.5em; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(39, 53, 171);"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; vertical-align: middle; font-size: 17px; color: rgb(39, 53, 171);"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; font-size: 18px;">2019q只有一W融?/span></span></p></section></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; line-height: 2; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">从火爆一时到受市场冷遇需要多久?门客生活只用?q时间?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">2019q?月vQ不消费者发玎ͼ因超低h售花而备受用户喜q鲜花电商q_门客生活出现了持l性违U、鲜花断送、用L权难{问题?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">紧接着Q门客生zd被曝出,拖欠上千名员工工资,总额高达800万元。有员工q爆料称Q其实早?018q底Q门客生zd调整了发薪时_而彼时他们得到的回应是,“ؓ融资上市考虑。?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">更让外界感到意外的是Q不久后Q门客生zȝ微信公众可关闭、官|再也无法打开、线上配送陷入瘫痪状?.....按照门客生活公司法定代表Z杰的回应Q门客生zd司因资金问题已经陷入困境?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">其实Q门客生zd2019q的遭遇Q只是鲜q商赛道整体发展遇ȝ一个羃影?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">曄Q门客生zdq旉、Flowerplus花加{鲜q商^CP从售L对较低的生活鲜花入手Q不光吸引了一大批用户Q还与这些^Ch起了一波鲜花大众化的风潮?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">得益于此Q鲜q商这一赛道也吸引了不少资本的瞩目,成ؓ一大投资风口?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">据网l社监测数据l计昄Q?013q至2017q_鲜花电商领域共完成融?7W。爱鲜花、花Ҏ间、FlowerPlus花加{主鲜q商^台均获得了多W融资?/p></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; word-wrap: break-word !important;"><img src="http://www.3991029.live/pic/CX/2020/1/4/2.jpg" alt="" /><br /></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: right; color: rgb(160, 160, 160); line-height: 0.5; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center;">Q图/锌刻度制Q?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; line-height: 2; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">而锌d在企查查上查询发玎ͼ2017q以后,成功获得融资的鲜q商^台寥寥无几:Flowerplus花加获得三轮融资Q花Ҏ间获得一轮融资。再l看整个鲜花电商赛道。在2019q_仅Flowerplus花加成功完成了金额ؓ3500万h民币的新一轮融资?br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">?017q以后的行业整体融资情况Q就能很清晰的看出,q几q来Q资本对鲜花电商行业已经于冷静Q靠“融资烧钱换市场”不再是适用于当下所有玩家的必杀技了?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">如此一来,门客生活{划着的复盘工作恐怕也被q叫停,有相兛_部h士透露Q“门客生zȝ前没有资金愿意进场,借钱银行也拒l,抉|更没有实际资可以抉|。?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">从门客生zL旉临的重重危机Q不隑֏现此cM“低价”打法入场的玩家Q在后箋l营中,若本w造血能力不Q又在无外力Q融资)支持之下Q资金链必然会出现问题,甚至是将直接走向M?/p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 10px 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; word-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; vertical-align: top;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0.5em; height: 0.5em; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(39, 53, 171);"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; vertical-align: middle; font-size: 17px; color: rgb(39, 53, 171);"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; font-size: 18px;">当前行业面的生存危?/span></span></p></section></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; line-height: 2; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">在门客生zM后,Flowerplus花加也被曝出深陷用户l权风LQ口暴?.....当下Q像花加q样q受用户质疑的^台还有很多?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">据电子商务消费纠U解^台用h诉大数据昄Q门客生zR花Ҏ间、Flowerplus花加、与qzȝL鲜花电商q_均涉及多宗投诉?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">被投诉问题ؓ久未发货、质量问题、售后服务不C{方面。其中,配送gq、久未发货是引发q泛用户投诉的重炏V?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">鲜花品质与物体验始l是消费者最直观的感受,q旉创始人朱月怡曾aQ“如果拆分来看,一束花25块钱Q一束花大概包括10枝花Q^均一枝花2块钱Q所以花Ҏ间做的是非常薄利的品。?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">q样低的h,必然与鲜q商^C鲜花品质、物配送、售后服务等斚w的投入是相对应的?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">比如Qؓ了高效控制成本,此类q_只能挑选保鲜期ѝ易zLȝ品种。选择性小Q搭配就?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">也就是说Q用户在包月模式下,很有可能长期收到同L花束Q不用户也在对鲜花电商q_的投诉中多次提到q一炏V?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">也有业内人士直接之ȝ为:因入行门槛不高,整体同质化严重,且ؓ争夺客户大打h战,D成本增加品质下降Q最l陷入恶性@环?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">在此情况下,本地花商的觉醒和头部电商的入场,让鲜q商的未来发展道\变得更加复杂?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">q年来,不少原本专做U下的鲜q销商开始发展线上业务,以微信接单、在淘宝{电商^台开设专卖店{方式,逐步抢占U上市场?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">京东、拼多多{头部综合类电商q_也毫不落后,UL开讄上鲜花售卖业务,打算分一杯羹?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">众所皆知Q鲜花品质与物流速度息息相关。有相关业内人士表示Q“国内冷铑֟设施不完善,冷链成本q高Q目前很有鲜花电商企业做到q线冷链q输。?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">管当下不少鲜花电商声称自己使用了全E冷链运输,但与之相比,上述两类新玩家在物流斚w更具竞争优势Q前者做的是同城生意Q基本都能做到当日送达Q后者冷铄完备,速度与品质更有保障?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">事实上,在情、七夕等重点节日里,鲜花已经成ؓ了京东、拼多多{^台销售榜上的一匚w马。据京东公布?019情h节大数据昄Q京东上的花卉销量环比增长达339%?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">说到底,q样漂亮的数据背后,是原本属于鲜q商的市场份额正在被京东、拼多多{巨头高速抢占?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">“目前鲜q商营销模式单一Q此时如果其他互联网巨头只要‘烧’一点小钱,L合线下鲜花店Q也许就可以U杀鲜花电商。”网l社电子商务研究中心MQ曹磊曑֦此表C?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">内忧外患之下Q难怪让人感叹,鲜花电商难有未来?/p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; word-wrap: break-word !important;"><img src="http://www.3991029.live/pic/CX/2020/1/4/3.jpg" alt="" /><br /></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: right; color: rgb(160, 160, 160); line-height: 0.5; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center;">门客生活“爆雷?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 10px 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; word-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; vertical-align: top;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0.5em; height: 0.5em; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(39, 53, 171);"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; vertical-align: middle; font-size: 17px; color: rgb(39, 53, 171);"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; font-size: 18px;">没有一条完整的生态链</span></span></p></section></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; line-height: 2; word-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">于是在门客生zZ爆雷”事件后Q业界有了更清醒的认知:早期或许能靠低h卖花获得一大批用户Q但惌长期发展下去Q仅凭这U模式难以让自n实现盈利Q即使成功融资也只是“吊着一口气”“赔本赚吆喝”?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">面对2020q愈发激烈的竞争态势Q在行业必然会迎来新一轮洗牌的大前提下Q那些在2019q就想靠“融资救命”的鲜花电商q_Q到2020q多半希望更加ؓ茫?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">按照某风投机构业内h士的说法Q“那些过于依赖输血、缺乏自我造血功能的公司,不再受青睐Q?020q资源会倾斜臌现金流较好、拥有闭环模式的公司。?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">遗憾的是Q行业发展这么多q_大多数^Cؓ用户提供的服务一如既往Qƈ没有及时跟进用户后箋需求的意识Q也没有q行切实有效的行动?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">比如Q在部分消费者长期反映的Q物体验、鲜花品质等核心问题上,鲜少有^C在发展过E中考虑对其q行优化和改q,q么多年来,用户投诉的重点还是这栯生常谈的话题?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">当然也有q_例外Q花加就通过自营q的源头直采和与顺丰等合作q行冷链q线q输的方式,来保障鲜花品质?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">对于自徏供应链,花加合伙人兼供应铑։总裁张宇则解释说Q“区别于传统鲜花供应链模式,花加把供应链‘触手’进一步向产业链更上游dg伸。?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">或许Q正因花加愿意尝试ƈU极做出了改变,才让其成为整个鲜q商赛道在2019q唯一获得融资的^台?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">不过Q目前花加仍然n负大量投诉订单,转型发展之\依然任重而道q?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; word-wrap: break-word !important;">Ҏ多的鲜花电商q_而言Q排除因低h竞争带来的不良媄响,或许目前更重要的Q不光要扑ֈ正确的盈利模式,q要在此基础上,逐步建立起一条的完整业务生态链?/p></section> </div> <div class="invest" id="vote" style="display: none"> </div> <div class="s4pg martop10"> <div class="pager"> </div> </div> <div class="sub4frht"> 本文2019-12-30出版的《电脑报?019q第50?A.新闻周刊</br> (|站~辑Qshixi01)</br> </br> </br> </div> </div> <div class="share"> <table> <tr> <td> <div class="bdsharebuttonbox"> <a href="#" class="bds_kaixin001" data-cmd="kaixin001" title="分n到开心网" style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_renren" data-cmd="renren" title="分nCh人网" style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_qzone" data-cmd="qzone" title="分n到QQI间" style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_tsina" data-cmd="tsina" title="分n到新微? style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_tqq" data-cmd="tqq" title="分n到腾讯微? style="float: right; padding-left: 25px;"></a> <a href="#" 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